Event Tips

An Event Planning Blog

10 Key Strategies for Planning a Successful Event

This 10-key strategic approach, which incorporates asking the five W’s (What, When, Who, Where, Why), will harvest relevant information and maximize the likelihood of a successful event outcome.

1. What: Type of Event
Be clear on exactly what the event is. There are quite a variety of event possibilities:

• Corporate- Meetings, conferences, workshops, webinars, grand openings, launches, employee & client appreciations, holiday parties, galas, team building, incentives

• Government- All the above, festivals and sporting events

• Nonprofit- fundraising galas, walks/runs, festivals and sporting events

2. When: Event Date
Selecting the correct date is crucial. Before selecting your date, do your research: Where are attendees coming from? Are there any other events that could impact attendance? Historically, what date worked best? Is the ideal venue for the type of event you are hosting available?

3. Who: Attendees
Understanding the make-up of your attendees allows...

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